it's just a statement, but it's something that really matters to us, defines, who we are and what we're about...

we don't believe in sugary, fluorescent coloured drinks, ingredients we can't pronounce or artificial this and that. so we made 'U' with no artificial anythings. we wanted a simple, healthy way to hydrate during our active lives, with essential electrolytes to refresh our bodies and minds, enhanced with vitamins to replenish (20-30% RDA) and very low calories (7 to be precise). available in 3 "mellow, delicious natural flavours*" (*NY times), 'U' is our all day, every day solution for on-the-go hydration

each little, recyclable tube makes 16 drinks, fits in that little space in your purse, gym bag, yoga bag, desk drawer, (insert other small space here...) and means you can get your drink wherever you fill your glass or water bottle. brilliantly, our refill the bottle approach helps reduce plastic bottles and excessive packing too